When I was studying in Australia, I have always found it difficult to take a photo of my food because I thought that it was not common (socially) and by doing so, I would live up to an Asian stereotype. As such, I have mastered the art of skilfully sneaking in a shot while pretending to check my phone when the food arrives. Being back in Asia however, taking a photo of your food is almost customary and one shot per dish is definitely socially acceptable (so long you don't keep the table waiting).
From now until 9 March 2015, take a Foodfie (Food + Selfie) while dining at any Accor properties worldwide to win attractive dining vouchers and even free hotel stays!
According to the 2014 Accor Hotels Asia Pacific Social Media Monitor, 77% of travellers took photos during their last trip. Interestingly, respondents from Southeast Asia are most likely to have taken photos, with those from the Philippines (54%), Indonesia (51%) and Thailand (50%) making the top three. The survey also found women (82%) to be more snap happy than men (74%).
Travellers were more likely to have been pointing their cameras and smartphones at food (44%) than anything else. This is followed by landscapes (42%) and destination landmarks (39%). For 38% of travellers, pictures of the hotel’s views and rooms (37%) were important keepsakes.
The selfie trend is alive and well among travellers – 21% of respondents confessed to taking selfies during their trips and travellers from the Philippines (33%), Indonesia (30%), Vietnam and Malaysia (28% each) were most likely to have taken snaps of themselves while overseas.
To celebrate the love for “food-fies”, Accor launches a “Savour, Snap, Share” social media campaign across Asia, aimed at bringing together social media, food and selfies. Hotel guests and visitors alike are encouraged to share “food-fies” of themselves enjoying culinary delights at any Accor property around the world.
The contest will run from 10 February 2015 to 9 March 2015 and is open to those above 21 years of age and legal residents in Singapore, China, India, Indonesia, Korea, Thailand and Vietnam. Spanning various social media platforms, namely, Facebook, Instagram and Weibo, participants stand the chance to win weekly prizes including dining vouchers and Accor Advantage Plus memberships, as well as the grand prize of a two-night stay at a participating Accor hotel of their choice.
Having celebrated its 20th Anniversary in 2014, Accor Advantage Plus is Accor’s subscription loyalty program and one of Asia Pacific’s most expansive travel, dining and lifestyle programs. Accor Advantage Plus members can experience exclusive dining and accommodation benefits at over 570 hotels across 17 countries in Asia Pacific. These include up to 50% dining savings at hotel restaurants and 15% savings on beverages at hotels across Asia.
At the end of four weeks, a grand prize winner will be selected based on the number of ‘Likes’ accumulated over the campaign.
More information about the “Savour, Snap and Share” campaign can be accessed via the following Accorhotels.com social media platforms: