Premier Inn Singapore Beach Road Quietly Rebrands to Destination Singapore Beach Road (Park Hotel Group)

When Park Hotel Group first announced the introduction of the Destination brand, they did not mention whether or not it will be a brand new property that is opening this year or simply a rebrand. It appears that the Premier Inn Singapore Beach Road has quietly been rebranded to the Destination Singapore Beach Road with a more muted colour scheme (in the rooms) but keeping the same affordable price tag. 

Click HERE to check out the room rates at Destination Singapore Beach Road!

Superior Deluxe Room | Photo Credit: Destination Singapore Beach Road 

Superior Deluxe Room | Photo Credit: Destination Singapore Beach Road 

Unlike the other Park and Grand Park Hotels in Singapore, the Destination Singapore Beach Road caters to a different group of travellers - those seeking for more value and less peripheral benefits. There appears to be four main room types with the largest (19sqm) being the Family Room which is able to accommodate up to 2 adults and 2 children (with a sofa bed).