The Ritz-Carlton Still the Most Popular Luxury Hotel Brand amongst Affluent Chinese Travelers

According to the latest Chinese Luxury Traveller Report 2017 by Hurun Report Awards. the Ritz-Carlton remains to be the "Most Popular Luxury Hotel" as voted by Chinese high net-worth individuals for the second consecutive year. The Ritz-Carlton Rewards loyalty program has also taken the top spot as being the "Most Popular Luxury Hotel Membership Programme".

Photo Credit: The Ritz-Carlton Hotel Company

Photo Credit: The Ritz-Carlton Hotel Company

The report also revealed that affluent Chinese are travelling overseas with increasing frequency and their choice of experiences is reflected in their accommodation choices. In winning The Most Popular Hotel award, The Ritz-Carlton was recognised for its globally renowned personalised service, which Chinese travellers ranked as their top factor when choosing a hotel. In addition to the attentive service, other highly valued factors include the facilities and amenities such as The Ritz-Carlton Club Level, which combines intimacy, comfort, and exceptional attention to detail for today’s guests. With exceptional views over each destination, the Club Level forms the heart of an unrivalled experience, which includes 24-hour access to The Club Lounge, personalized check-in and check-out service, complimentary pressing, complimentary WIFI, dedicated Club concierge service, and exclusive hotel car access so they can arrive at local landmarks and meetings in style.

Programmes enhancing the guest experience also include Ritz Kids, the world’s first globally consistent, immersive programming from a hotel company to build on the adventures of travel for children. Drawing on each child’s natural curiosity, Ritz Kids takes a tailored approach to creating memories for children visiting a resort or city property to foster learning centred around four key pillars – water, land, environmental responsibility and culture.