SO/ Singapore to Leave Accor and to Be Rebranded to Hotel Telegraph Singapore From 28 September 2022
Located next to the iconic Lau Pa Sat in Singapore, SO/ Singapore, which is currently under Accor (and a participating property under the Accor Live Limitless loyalty program), will be deflagged and rebranded into Hotel Telegraph Singapore from 28 September 2022. Hotel Telegraph Singapore will no longer be under the Accor brand it will be a participating property under the Small Luxury Hotels of the World (SLH) group.
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Photo Credit: SO/ Singapore
The rebrand was revealed at the ILTM Asia Pacific in Singapore after Viva Land Group finalized the purchase of the 134-room luxury hotel for S$240 million. The new owners aim to position the rebranded Hotel Telegraph Singapore as one of the premier heritage hotels in Singapore as it takes on this historic building which was first established as the Eastern Extension Telegraph Company building.
According to information shared at ILTM Asia Pacific this year, Hotel Telegraph Singapore will be managed by Scotland’s Inverlochy Castle Management International (ICMI) which operates a collection of castles and resorts in its home country and the Caribbean.
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