AccorHotels has just announced a new brand - JO&JOE is a vibrant living space that is conceptualised around the needs and future expectations of the Millennials. It is built upon the values of sharing, experiencing and spontaneity. Positioned as one of the Group's economy-brand portfolio, AccorHotels aims to bring JO&JOE across the world rapidly with 50 planned venues to open by 2020. It has already been decided that the Paris and Bordeaux properties will open in 2018 with Warsaw, Budapest, Rio and São Paulo trailing behind. Could this be AccorHotels' answer to the growing Airbnb influence?