Visit Monaco, the Government and Tourist Authority, of Monaco has announced the launch of the principality’s ‘Green is the New Glam’ campaign to become a destination that is as environmentally conscious as it is glamorous. Home to the hugely successful Monaco e-Rally, the eco-responsible Grimaldi Forum and Cultural Centre, and the marine conservation Monaco Blue Initiative attended annually by experts in ocean management and conservation from the UN, UNESCO, European Commission and more, Monaco has long made bridging the gap between luxury and sustainability a priority. The ‘Green is the New Glam’ campaign aims to build on this commitment and bring it to the forefront of the principalities agenda.