Serena-ding the Sofitel So Singapore

Last week Friday, tennis legend Serena Williams hosted an exclusive event at Sofitel So Singapore for members of Le Club Accorhotels, the global loyalty program of Accor. Prior to the BNP Paribas WTA Finals Singapore, the VIP event celebrated the world’s #1 ranked women’s tennis player and showcased her passion for France and French culture, with a Singaporean twist. As one of the most recognised faces in the world, Serena is a woman of style and passion and this intimate evening was a rare opportunity to get to know the person behind the racquet. 


Le Club Accorhotels members mingled with the star over cocktails and canapés, and enjoyed a special Apple Tart Normand dessert created by Serena Williams together with the hotel’s resident culinary designer and Sofitel So Singapore’s first female hotel executive chef, Anne Cecile Degenne. The Apple Tart Normand is featured on the menu at the hotel’s signature restaurant and bar, Xperience so you can now experience Serena’s favourite dessert when you visit. 

“Serena is truly a woman of class, style and beauty and helped us to create a magical evening for our valued members. She is a big fan of the hospitality Accor provides and we are honoured that she gave us some of her precious time during her visit to Singapore,” said Graham Wilson, Chief Marketing and Distribution Officer, Accor Asia Pacific. “Blending French sophistication with Singaporean chic, the Sofitel So was the perfect setting for this beautiful event.”

The gathering was the latest offering from Le Club Accorhotels’ VIP Events, a series of once-in-a-lifetime experiences to reward members for their loyalty. The event gave members the chance to enjoy the hospitality of Singapore’s newest luxury boutique hotel, Sofitel So Singapore, which boasts a gold-tiled rooftop swimming pool, signature elements by Karl Lagerfeld and an exciting interior design by the Miaja Group.