Marriott International's New Partnership with Grab will Allow Users to Transfer Between Marriott Bonvoy Points and GrabRewards Points
Marriott International and Grab (Southeast Asia’s leading super app) has just announced a strategic partnership that will allow both companies to leverage on strengths and integrate their offerings to bring the premium hospitality experience into the hands of millions of consumers in Southeast Asia. Under the terms of a MoU, Marriott International will integrate into Grab’s platform in phases across food delivery, payment, transport, loyalty and rewards, as well as advertising. Marriott International will have access to Grab’s sizable customer base via GrabFood, GrabPay, and GrabAds, enabling them to serve a growing pool of customers who are increasingly transacting online.
Grab and Marriott International’s initiatives to bring customer experiences to a new level include:
GrabFood: Starting from November, customers will progressively be able to enjoy food delivery from approximately 600 different Food and Beverage (F&B) outlets across Marriott International hotels in six of Grab’s operating markets1, which will be made available on the GrabFood platform in phases. This offers Grab customers access to a wide variety of premium dining options that they can enjoy from the comfort of their homes.
GrabPay: Piloting in Q1 2021 first in Singapore, travellers will be able to make cashless payments through GrabPay at participating Marriott International hotels. F&B outlets that accept GrabPay can soon also access Grab’s Merchant Discovery feature to notify guests in the vicinity of participating hotels about ongoing promotions and events. This will help businesses increase sales, grow customer loyalty and drive more foot traffic to physical outlets.
GrabAds: Grab and Marriott International will jointly create impactful marketing campaigns that are relevant and personalised to customers. With GrabAds' solutions, Marriott International can connect with customers in a targeted way through audience data, integrate marketing communications across touchpoints, and track campaign performance in real-time.
GrabRewards: Grab and Marriott will link their respective loyalty programmes to offer expanded benefits to Marriott Bonvoy and GrabRewards members. Starting in Q1 2021, Grab customers and Marriott Bonvoy members will be able to enjoy two-way points transfer. This will allow consumers to convert GrabRewards points to Marriott Bonvoy points and vice versa, enjoying flexibility and benefits on GrabRewards, Southeast Asia’s largest rewards platform by users, with nearly 800 merchants..
Both companies will also launch more loyalty initiatives in the coming months, including dining rewards at Marriott’s F&B outlets. The strategic partnership will begin in Singapore in November 2020, with Marriott International and Grab to roll out more products and services across Southeast Asia in multiple phases.
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