The signing of Seoul's second Aloft hotel has been announced today by Starwood Hotels & Resorts Worldwide. The new-build hotel is slated to open in February 2017 and the Aloft Seoul Myeongdong will be located in the city's most famous shopping district. With the design-led initiatives and tech-forward amenities, the Aloft Seoul Myeongdong is expected to cater to the next generation of technology-savvy global travelers.