Google, along with DBS and SingPost, revealed the categories and deals on offer during the 72-hour-long Great Online Shopping Festival. From midnight on February 2, the online shopping festival will bring deals from over 60 brands onto a common platform to customers across the country. Shoppers can dive into discounts and offers on everything from beauty to fashion, technology and travel. Discounts include up to 90 percent off electronics, over 80 percent off fashion brands, up to 75 percent off travel deals, up to 70 percent off beauty products and many more from favorites like Courts, Zalora, Agoda and Luxola.
The festival is also supported by DBS and SingPost. The first 2000 registered shoppers to spend over a total of SGD168 with their DBS/POSB cards will receive an additional 15 percent rebate or up to SGD100 off. The offer can be applied over multiple receipts. SingPost is offering its delivery and returns solutions to brands taking part in the festival. SingPost is also offering online shoppers access to 90 POPStations — or smart locker stations — around the island, which will allow them to collect, pay or even return their purchases round-the-clock. Additionally, brands powered by SingPost’s end-to-end eCommerce service such as shop.adidas.com.sg will be offering exclusive online pre-orders for their top-selling collections during the GOSF, while cocomi.com will be giving away Pandora bracelets for a minimum spend of SGD250.
The online shopping trend continues to grow in Singapore. According to a study conducted by TNS, 69 percent of Singaporeans research products online before purchasing — this is ahead of the US at 52 percent, Germany at 54 percent and the UK at 62 percent. Of these Singaporeans shoppers, 45 percent also go on to complete their purchase online, a trend that is on par with other advanced economies including the US at 43 percent and Australia at 46 percent.
And Singaporeans are increasingly device-agnostic as well, shopping on their mobile devices in just the same way as they do on desktop. Nearly half of Singapore’s Internet users (49 percent) look for product information on their smartphones weekly, with 12 percent completing purchases on their phones. This is ahead of such markets as the US (41 percent and 12 percent, respectively), France (22 percent and 3 percent), Germany (23 percent and 8 percent) and Japan (24 percent and 5 percent). Researchers also expect this trend to grow in the next year. Another study by TNS shows that 41 percent of Singaporeans who have never shopped online, expect to do so in the next 12 months.