The world's leading luxury travel retailer opens its flagship duplex flagship store in Singapore's Changi Airport Terminal 3. With a floor size of 11,400 square feet across both floors, the one of the kind wines and spirit store is DFS Group’s largest single retail space for wines, spirits and tobacco.
The award-winning interior designer and founder of design firm Wonderwall, Masamichi Katayama showcases the store's handsome selection and assortment of quality wines, spirits and tobacco in a visually dramatic store environment and façade inspired by flowing water and undulating shapes. The eight meter height within the store also provides an invitating and luxurious shopping experience that is augmented by the warm and modern design elements within.
Expanded common areas that are designed to incorporate cultural and life style experiences are the store's most innovative features. The iconic Raffles Long Bar (in well, Raffles Hotel) will feature its famed cocktail invention, the original Singapore Sling. These common areas also provide space for guided tastings and a monthly program of exciting and interactive activities, featuring master classes for cocktail mixology, bartending and hosting at home. DFS’ LOYAL T customers can access The Lounge by DFS for an elevated shopping experience. From private viewings to new personal shopping across all product categories of DFS, Changi Airport stores, customers will be treated to a highly personalized level of service.
In the new duplex store, DFS also introduces Changi’s first branded boutiques for wines and spirits, situated on the second floor. Nine brands – Absolut, Dom Pérignon, Glenfiddich, Hendrick’s, Hennessy, Johnnie Walker, The Macallan, Martell, and Penfolds – will showcase their heritage and their finest products within individually-designed boutiques, from the travel trunk-inspired Johnnie Walker House to the Glenfiddich boutique’s cellar and cask design. The store will also host visits from master distillers, blenders and brand ambassadors throughout the year, and unveil worldwide product launches for these nine brands.