One of the leading international hospitality group, SBE, has just announced the launch of a brand new luxury hotel brand at the Berlin Hospitality Conference. In partnership with Accor, The House of Originals will be a luxury collection of SBE properties that feature a bold spirit that challenges and inspires. SBE is thrilled to launch this new hotel brand collection which will include the Sanderson and St. Martins Lane in London, 10 Karakoy in Istanbul, and the Shore Club in Miami Beach.