One of the leading international hospitality group, SBE, has just announced the launch of a brand new luxury hotel brand at the Berlin Hospitality Conference. In partnership with Accor, The House of Originals will be a luxury collection of SBE properties that feature a bold spirit that challenges and inspires. SBE is thrilled to launch this new hotel brand collection which will include the Sanderson and St. Martins Lane in London, 10 Karakoy in Istanbul, and the Shore Club in Miami Beach.
The House of Originals combines the best of what SBE has to offer. This new brand will create a community for its guests, predicated on luxury experiences and centered around SBE’s iconic culinary and mixology offerings. Further, the support of SBE's partner, Accor, will be critical in establishing the brand internationally by offering SBE's customers and partners access to an unparalleled global distribution and procurement infrastructure.
The House of Originals is a collection of luxury hotels that are individually special to the city in which each resides. These inspiring properties are recognized as trailblazers, setting a standard of hospitality and experience that makes every hotel iconic in its own right. For every hotel in this collection, there is an undying spirit and promise of originality. This rebrand marks an inflection point for these hotels, illustrating how they are coming together to create an innovative new brand to bring our customers a refreshed collection of hospitality assets. The House Of Originals collection will undertake rapid but thoughtful growth and already has in its pipeline 5 new domestic and international locations.