Freddie Awards - Best Hotel Loyalty Program in Asia Pacific
If you have been wondering what the best hotel loyalty program is in Asia Pacific, Le Club Accorhotels has just been named just that in the Freddie Awards 2015. Accor also took home two other awards for Best Promotion for its “Receive up to €160 in Points” campaign in the same regions. Accor's generosity through letting her members use points anywhere in the world without any restrictions on dates or availability is also recognised at Freddie Awards this year.
Le Club Accorhotels
With a huge brand footprint around the Asia-Pacific (and European region), it is easy to earn and burn points at Le Club Accorhotels. The Group’s multi-brand loyalty program for Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, ibis, ibis Styles, Adagio and Thalassa Sea & Spa has reinvented itself in the past two years by extending more benefits, more generosity and more member events to different travellers. A major differentiator of Le Club Accorhotels is its access to 2800 hotels and resorts with more than 600 hotel destinations in Asia Pacific alone.
In the past year in the Asia Pacific region alone, Le Club Accorhotels has run almost 50 promotions with special offers for members including double or triple points promotions, the chance to enjoy free breakfast, promotions to win a Peugeot 208, exclusive events such as tickets to Justin Timberlake concert, VIP member events with Serena Williams and other exciting money-can’t-buy experiences.
The offer to earn 2,000 Bonus Reward Points (worth €40) with a new ALL Accor+ Explorer membership has been extended to 31 December 2025. While the cash value proposition remains strong, the cost to redeem a membership using points has increased from 9,888 to 14,000 points.