When Singapore Airlines first unveiled the 70th Anniversary Amenity Kit back in May 2017 (but only started handing them out from July 2017), it took frequent flyers by surprise - known for providing amenity kits only in First Class and Suites Class, Singapore Airlines announced that it will be giving out limited edition amenity kits for all Business, First Class and Suites Class flights exiting Singapore (with the exception of Kuala Lumpur). Passengers in First Class and Suites Class who are eligible for the far more impressive Salvatore Ferragamo amenity kits will receive both the Salvatore Ferragamo branded one as well as the special anniversary amenity kit.
The 70th Anniversary Amenity Kits by Singapore Airlines are created in partnership with a New York-based eco-friendly line of fabric card and detergent. On my latest flight from Singapore to Hong Kong where I checked out the Business Class product of the A350-900, I received a Grey Version which contained the following items: Crease Release, Cool Rain Hand Cleanser, a Loofah and a Fabric Fresh spray - this amenity kit also includes a ziplock bag (which is presumably for security checks at the airport) as well as a grey pouch with a zipper on the top.
There are two versions of the Singapore Airlines' 70th Anniversary Amenity Kits and if you have seen my review of the Singapore Airlines A380-800 Business Class product from Singapore to Beijing last month, you would have noticed that the amenity kit given on that flight was a black one (instead of a grey one that I have just gotten last week). The previous version which from what I understand is already out of stock (or perhaps Singapore Airlines is just alternating between the two versions) contains the same Crease Release spray but everything else in this pouch is different. On top of the Crease Release spray, the Black Version of the amenity kit contained a Cool Rain Hand Cream, Wash & Stain Bar and Shea Butter Lip Balm - a handy ziplock bag (not photographed above) is also provided for security checks and quite possibly to store the Wash & Stain Bar after first usage.
There have been reports of KrisFlyer members being surveyed on the usefulness of these amenity kits - some industry opinion leaders believe that this is a sign that Singapore Airlines may be bringing back a permanent amenity kit for Business Class passengers. While I do see how some frequent flyers (who travel at least 5 times for work each month) may find these amenity kits to be redundant, I feel that it provides customers with a tangible keepsake (or perhaps even a gift for a friend) from that flight. Sure, some of these products that are offered in the 70th Anniversary Amenity Kits are a little strange - the Wash & Stain bar for instance - but there are some items in there that have been infinitely helpful to me on my trips. The lip balm was handy for my A380 flight (even though I coincidentally did not require it on my A350 flight due to improved humidity control) and the Fabric Fresh Spray was useful after a BBQ dinner. If you have not had a chance to get them on the flights (or you simply have too many), I hear from Aaron from The MileLion that they are available for sale on Carousell!