Singapore Airlines Unveils New Brand Campaign - We Look Forward to Seeing You in the Air Again
Singapore Airlines has just unveiled its latest brand campaign this morning, titled We Look Forward to Seeing You in the Air Again, which follows a group of travellers from their home to the aircraft. As part of this brand campaign, the flag carrier of Singapore also reiterates the suite of health and safety initiatives that it has introduced to give customers confidence and peace of mind as they fly again.
Click HERE to find out more about Singapore Airlines' new brand campaign!
Photo Credit: Singapore Airlines
Singapore Airlines (SIA) has focused on reimagining and enhancing the travel experience for its customers over the last 20 months. They have prioritised the integration of robust health and safety measures and innovative digital initiatives into the end-to-end journey, providing greater reassurance and supporting a more seamless travel experience during these times. The health and safety measures have also been recognised by several industry-level awards, such as the SkyTrax 5-Star Health and Safety rating and Diamond rating in APEX Health Safety audit.
American Express Singapore has announced a significant devaluation to the Membership Rewards programme effective 23 February 2026. Transfers to major airline partners like Singapore Airlines and Cathay Pacific will require 25% more points, while transfers to Emirates will require 50% more. A temporary foreign currency spending bonus for Platinum Card members has also been announced.