Singapore Airlines Unveils New Brand Campaign - We Look Forward to Seeing You in the Air Again
Singapore Airlines has just unveiled its latest brand campaign this morning, titled We Look Forward to Seeing You in the Air Again, which follows a group of travellers from their home to the aircraft. As part of this brand campaign, the flag carrier of Singapore also reiterates the suite of health and safety initiatives that it has introduced to give customers confidence and peace of mind as they fly again.
Click HERE to find out more about Singapore Airlines' new brand campaign!
Photo Credit: Singapore Airlines
Singapore Airlines (SIA) has focused on reimagining and enhancing the travel experience for its customers over the last 20 months. They have prioritised the integration of robust health and safety measures and innovative digital initiatives into the end-to-end journey, providing greater reassurance and supporting a more seamless travel experience during these times. The health and safety measures have also been recognised by several industry-level awards, such as the SkyTrax 5-Star Health and Safety rating and Diamond rating in APEX Health Safety audit.
Cathay Pacific has launched a targeted 'Rewards in the Air' campaign for members residing outside of Hong Kong. From 11 December 2025 to 31 January 2026, registered members can unlock up to 5,700 bonus Asia Miles by completing engagement tasks, earning miles from partners, or redeeming flight awards.
Air New Zealand is set to open The Lookout Lounge at Auckland International Airport on 12 December 2025. Located on Level 2, this new space offers relief during peak travel hours with a chef station, barista-made coffee, and 200 additional seats. This opening precedes a major redevelopment of the flagship Koru Lounges scheduled to begin in 2026.
Hilton Honors has launched a new targeted promotion for selected members, offering Double Elite Night Credits on eligible stays. Members must register by 31 December 2025 and complete their stay within four months of registration.
For decades, the Grand Hyatt Taipei stood alone as the primary option for World of Hyatt loyalists in Taiwan. That has finally changed with the arrival of EPISODE Daan Taipei. Part of the JdV by Hyatt collection, this boutique property brings a pulse of retro-modern energy to the Daan District.
Qantas is set to open its brand-new Auckland International Lounge on 17 December 2025. The expansive space features a dedicated à la carte dining zone for Platinum members, a cocktail bar, and design elements celebrating the New Zealand landscape.
IHG One Rewards is kicking off 2026 with a global promotion offering members double base points on stays completed between 1 January and 31 March 2026. Registration is now open, but do note that the bonus points will only kick in from your second eligible stay onwards.
Even if you hold top-tier status with a major hotel chain, booking a Luxury Travel Advisor rate can unlock significant additional value. From guaranteed US$100 property credits and "Stay 3 Pay 2" offers to freeing up your welcome amenity choice, here is why you should consider using a luxury travel advisor for your next booking to "stack" your benefits.
Mastercard World and World Elite cardholders can now enjoy a complimentary instant upgrade to SLH Club 02 and Club 03 status respectively - registration required.
Following the November 2025 devaluation, the value of a KrisFlyer mile has undoubtedly dropped. While Saver awards remain the gold standard, it is time to revisit a perk that has always existed but is often ignored: the Advantage Award stopover. By leveraging the complimentary stopover on one-way Advantage redemptions, you can effectively book a second holiday for free - provided you travel within 30 days.
After securing Qatar Airways Platinum via the Accor Live Limitless fast track, I have been enjoying the incredible perks of oneworld Emerald status. However, retaining this status is challenging. Here is my strategy for switching to Qantas Platinum to lock in status until April 2027.