Singapore Airlines Unveils New Brand Campaign - We Look Forward to Seeing You in the Air Again
Singapore Airlines has just unveiled its latest brand campaign this morning, titled We Look Forward to Seeing You in the Air Again, which follows a group of travellers from their home to the aircraft. As part of this brand campaign, the flag carrier of Singapore also reiterates the suite of health and safety initiatives that it has introduced to give customers confidence and peace of mind as they fly again.
Click HERE to find out more about Singapore Airlines' new brand campaign!

Photo Credit: Singapore Airlines
Singapore Airlines (SIA) has focused on reimagining and enhancing the travel experience for its customers over the last 20 months. They have prioritised the integration of robust health and safety measures and innovative digital initiatives into the end-to-end journey, providing greater reassurance and supporting a more seamless travel experience during these times. The health and safety measures have also been recognised by several industry-level awards, such as the SkyTrax 5-Star Health and Safety rating and Diamond rating in APEX Health Safety audit.
Once a powerhouse of perks and flexibility, Accor Plus is about to undergo major changes - and not for the better. From October 2025, discount stacking disappears and status extensions are gone. Here’s why I’ve decided to let my membership lapse.
From 1 October 2025, all Accor Plus members will be “upgraded” to ALL Accor+ Explorer for the remainder of their membership year. Many positive benefits are marketed but the devil is in the details - here’s everything you need to know.
Starting from 01 September 2025, UOB One Account will be reducing the maximum bonus interest from 3.3% p.a. to just 2.5% p.a..
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A look inside the Emirates Lounge at Auckland Airport, which is currently serving Qantas Business Class passengers during the Qantas lounge renovation. While pleasant and functional, the experience was ultimately unremarkable, leaving me eager to see the all-new Qantas International Lounge when it debuts in 2026.
American Express is now accepted for public transport fares on Singapore’s MRT and buses. From 3-31 July 2025, eligible cardholders can register for an Amex Offer to receive S$3 back on every S$6 spent on transit fares, up to five times per registered card.
American Express will retire Amex Pay in Singapore from 31 July 2025. Existing users can still use their Cards on Amex Pay until 30 July 2025, but no further payments will be processed after that date.
Oman Air officially joins oneworld as its 15th member from 1 July 2025, extending the alliance’s reach across the Gulf and South Asia. Premium travellers will enjoy seamless access to Oman Air’s award-winning product and an expanded network of destinations, including a new Muscat–Amsterdam route.
From 1 August 2025, the DBS Woman’s World Card will reduce its monthly bonus cap for 4 MPD on online spend from S$1,500 to S$1,000.
Earn unlimited 2X IHG One Rewards points on qualifying stays from 1–30 September 2025, starting with your second stay. Register now and enjoy double base points on all eligible stays - registration now open!