Singapore Airlines Unveils New Brand Campaign - We Look Forward to Seeing You in the Air Again

in

Singapore Airlines has just unveiled its latest brand campaign this morning, titled We Look Forward to Seeing You in the Air Again, which follows a group of travellers from their home to the aircraft. As part of this brand campaign, the flag carrier of Singapore also reiterates the suite of health and safety initiatives that it has introduced to give customers confidence and peace of mind as they fly again.

Click HERE to find out more about Singapore Airlines' new brand campaign!

Photo Credit: Singapore Airlines

Singapore Airlines (SIA) has focused on reimagining and enhancing the travel experience for its customers over the last 20 months. They have prioritised the integration of robust health and safety measures and innovative digital initiatives into the end-to-end journey, providing greater reassurance and supporting a more seamless travel experience during these times. The health and safety measures have also been recognised by several industry-level awards, such as the SkyTrax 5-Star Health and Safety rating and Diamond rating in APEX Health Safety audit.

Featured
Hotel Review: Hyatt House Tokyo Shibuya (King Bed) - Great Property with Direct Connection to Shibuya Station
Hotel Review: Hyatt House Tokyo Shibuya (King Bed) - Great Property with Direct Connection to Shibuya Station

Hyatt House Tokyo Shibuya sets a new benchmark for the brand, offering an elevated extended-stay experience in one of Tokyo’s most energetic and connected neighbourhoods. While it may not be a luxury hotel by definition, this is without question one of the most stylish and well-appointed Hyatt House properties globally.

New Hyatt Regency Kuala Lumpur at KL Midtown now Accepting Stay Reservations from 01 October 2025
New Hyatt Regency Kuala Lumpur at KL Midtown now Accepting Stay Reservations from 01 October 2025

Hyatt Regency Kuala Lumpur opens 1 October 2025 at KL Midtown with 306 guest rooms, including 104 serviced residences. This nature-inspired urban sanctuary offers sweeping city views, modern comforts, and World of Hyatt benefits — now accepting reservations.

The Laurus Singapore – A Marriott Luxury Collection All-Suite Resort Opening in Sentosa
The Laurus Singapore – A Marriott Luxury Collection All-Suite Resort Opening in Sentosa

The Laurus Singapore will become Marriott’s first Luxury Collection resort in Singapore. Located at Resorts World Sentosa, this all-suite property features 183 spacious suites and refined amenities. It is expected to join the Marriott Bonvoy programme from August 2025 onwards.

From 15 May 2025: Use Your American Express Card for MRT and Bus Rides in Singapore
From 15 May 2025: Use Your American Express Card for MRT and Bus Rides in Singapore

From 15 May 2025, Singapore commuters can tap their American Express cards for MRT and bus rides. No pre-registration, no added fees - just seamless rewards and convenience.

Andaz One Bangkok Targets to Open in December 2025 at One Bangkok
Andaz One Bangkok Targets to Open in December 2025 at One Bangkok

Andaz One Bangkok, the first Andaz hotel in Thailand, is set to open in December 2025 within the One Bangkok development. This design-forward luxury property will feature 244 rooms, local-inspired dining, and rooftop views near Lumphini Park.

The Standard Hotels Join World of Hyatt – Full Globalist Benefits Will Apply
The Standard Hotels Join World of Hyatt – Full Globalist Benefits Will Apply

In a move that brings together bold design and loyalty-driven rewards, The Standard Hotels are officially joining the World of Hyatt (WOH) programme from May 2025. For loyalists of both brands, this is more than a brand expansion - it's a gateway to full elite recognition, especially for Globalists.

How To Choose the Perfect Bar by the Beach Experience
How To Choose the Perfect Bar by the Beach Experience

There’s a certain kind of freedom that comes with a bar by the beach. Flip-flops, salt in the air, a drink in hand—it’s all about kicking back and enjoying the moment. But not every beach bar gives you that ideal mix of comfort, good food, solid drinks, and atmosphere. If you’ve ever found yourself sitting under a half-broken umbrella drinking from a warm bottle, you know what a letdown it can be.

Buy IHG One Rewards Points at Just 0.5 Cents Each with a 100% Bonus (Through 22 May 2025)
Buy IHG One Rewards Points at Just 0.5 Cents Each with a 100% Bonus (Through 22 May 2025)

IHG One Rewards is running a limited-time promotion where eligible members can receive up to a 100% bonus on purchased points—bringing the effective cost down to just 0.5 US cents per point. This offer is valid through 22 May 2025 and the annual purchase cap has also been increased to 200,000 points. Here’s why this could be a great opportunity if you have specific redemptions in mind.

Cathay Pacific Reopens The Bridge Lounge at Hong Kong International Airport (HKIA)
Cathay Pacific Reopens The Bridge Lounge at Hong Kong International Airport (HKIA)

Cathay Pacific has officially reopened The Bridge lounge at Hong Kong International Airport (HKIA) as of 7 May 2025. Fully redesigned with a refined “living room” aesthetic, the 27,000+ sq ft space features new dining concepts like The Nook, upgraded shower suites, and a dedicated First Class section. Perfectly timed ahead of The Wing renovations, this revitalised lounge is once again a must-visit for eligible Cathay Pacific and oneworld travellers transiting through HKG.

Lounge Review: Cathay Pacific Lounge (Terminal 1) - Taoyuan International Airport (TPE)
Lounge Review: Cathay Pacific Lounge (Terminal 1) - Taoyuan International Airport (TPE)

Discover the Cathay Pacific Lounge at Taipei Taoyuan International Airport Terminal 1 — a thoughtfully designed space offering a full-service bar, iconic Noodle Bar, and refined seating for oneworld travellers.