Samsonite Study reveals Tokyo and Bangkok as Favourite Destinations from Singapore
In an exclusive study conducted by YouGov for Samsonite, Tokyo (16%) and Bangkok (14%) have come out top on the list of favourite business destinations for business travellers in Singapore - these two destinations are also top on the list for preferred leisure destination choice!
According to the survey, Hong Kong is Singapore’s third-favourite business destination, while London ranked third for leisure travel. Mumbai, Bangalore and Jakarta were the least popular, according to more than 500 respondents who participated in the Smoother Journeys Survey. London and Tokyo tied for the top spot among business travellers below 34, while Tokyo was the top choice for those between 35 and 44, and those over 45 preferred Bangkok.
The study found that many Singapore business travellers enjoy the opportunity to visit new places (94%), leave Singapore for a short while (91%), and work in new environments (88%). While 60 percent said they believe they travel “just the right amount", many still crave for their home comforts. Being apart from family and the fear of missing out on what is happening at home topped the reasons for people disliking business travel, at 57 percent and 41 percent respectively.
The Smoother Journeys survey was timed to coincide with the launch of Samsonite’s EVOA campaign. EVOA is an evolutionary luggage line and is a classic combination of strength and style. Its innovative Aero-Trac™ suspension wheel technology allows smoother journeys, while at the same time bringing out the intangible benefit of leaving one’s worries behind on a smoother journey.
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