Bercy Arena in Paris now known as the AccorHotels Arena
The indoor sports arena and concert hall that was previously known as the Palais Omnisports de Paris-Bercy and more recently the Bercy Arena, has been renamed as the AccorHotels Arena following an official signing of a 10-year naming rights agreement. The venue is one of the world's five largest concert halls and sport areas and it will be re-opening later this month following 18 months of major refurbishments.
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AccorHotels Arena | Photo Credit: Accor
This naming rights agreement being the first of its kind is Paris will present a visibility opportunity for the group and a potential candidate to host the Olympic Games in 2024. Members of the existing Le Club AccorHotels program will enjoy preferential offers for events hosted at the Arena, for example, pre-sales before the tickets go on sale to the general public, access to exclusive content and dedicated services.
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