FRHI launches NEQTA Hotels – A New Lifestyle Hotel Brand

Following the recent acquisition by AccorHotels, FRHI Hotels & Resorts has just announced a brand new lifestyle hotel brand, NEQTA Hotels. This joint venture with China’s Jiangsu Golden Land Group will see the introduction of upper mid-scale hotels located in some of the most in-demand destinations across China.

Exterior of NEQTA Hotel | Photo Credit: NEQTA Hotels

Exterior of NEQTA Hotel | Photo Credit: NEQTA Hotels

The brand new NEQTA Hotels brand will appeal especially to tech-savvy travellers who wish to benefit from the seamless integration of work and life while away from home. They will feature stylish lobbies that double as social hubs which incorporating various dining concepts that see some spaces transit from a coffee shop in the day to a vibrant lounge at night. 

Standard Room -   NEQTA Hotel   | Photo Credit:   NEQTA Hotels

Standard Room - NEQTA Hotel | Photo Credit: NEQTA Hotels

The beautifully-appointed guestrooms will also feature comfortable beds, rain-showers, large Bluetooth-enabled LED televisions and free wifi and high-speed internet. Business travelers will also enjoy a one-stop arrival service catering to their individual needs and access to a selection of smaller and smart meeting areas that will have the flexibility to be converted for different uses and occasions.