Singapore Airlines to feature F&B from Wellness Brand COMO Shambhala in the Second Half of 2019
Singapore Airlines and wellness brand COMO Shambhala (which forms part of the COMO Group) have signed a Memorandum of Understanding on a wide-ranging partnership aimed at enhancing the customer experience for travellers. This partnership will see the award-winning wellness cuisine to be introduced on selected Singapore Airlines flights in the second half of this year.
Photo Credit: COMO Shambhala
Using seasonal and sustainable ingredients each with their own nutrition profile, this style of cooking aims to inspire the palate with memorable and delicious flavours, marrying healthy eating with pleasurable gastronomy. The inclusion of co-developed wellness dishes will progressively be made available in SIA’s Book the Cook service. In addition, a new wellness menu featuring specially curated dishes will be introduced across all classes. Future collaborations may also extend to on-board amenities, as well as in-flight entertainment content relating to wellness, among others. Singapore Airlines has always been committed to its continued focus on service excellence, network connectivity and product leadership. This collaboration is a natural fit with the COMO Group’s position as one of the world’s leading lifestyle hospitality companies.
Global Hotel Alliance (GHA) has just added four new prestigious regional hotel brands to its portfolio, expanding its presence in some of the world's most popular tourism destinations.