Refreshed Loyalty Program ALL (Accor Live Limitless) to Feature New Diamond Tier and Guaranteed Suite Night Upgrades
Back in February, it was announced that the Le Club AccorHotels loyalty program will become ALL (which stands for Accor Live Limitless) by the end of 2019. Today, ALL has unveiled a brand-new Diamond membership tier (one level above Platinum) for members who achieve at least 26,000 status points in a calendar year.
Click HERE to find out more about the new ALL loyalty program!
Existing Le Club AccorHotels members who accrue at least 26,000 status points in 2019 will automatically be upgraded into the new Diamond status when it launches. Platinum members will also get to enjoy guaranteed Suite Night Upgrades (SNAs) late this year. Upon reaching Platinum status, members will receive 2 guaranteed SNAs and they can an additional one (up to 12 a year in total) for every 4,000 additional status points in that calendar year. According to the marketing material published by ALL, benefits will remain the same under the new branding (i.e. it would not be diluted) but new benefits will be launched for both the Diamond and invitation-only statuses.
| Membership Tiers | Status Points Required | Spend Required (€) |
|---|---|---|
| Classic | 0 | 0 |
| Silver | 2,500 | 1,000 |
| Gold | 70,000 | 28,000 |
| Platinum | 14,000 | 5,600 |
| Diamond | 26,000 | 10,400 |
| Invitation-only' | ? | ? |
25 Status Points are typically awarded for every €10 spent before applicable taxes so in order to achieve Diamond status in 2020, you will be required to spend approximately €10,400 (pre-tax) this year. Based on today's currency rate, this is approximately SGD 16,000 (before tax) which is great for travellers who tend to shell out good money for rooms and suites.
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