InterContinental Hotels Group (IHG) has launched an update to its yearly Trends Report and this year, the hotel chain giant has revealed 5 major insights to understanding consumers in The Age of I at the World Economic Forum (WEF) in Davos, Switzerland.
Recognising the growth of social media, IHG understands that there is an increasing demand from consumers to belong to a like-minded community for the purpose of sharing opinions and insights as they connect around their experience of a brand. The IHG’s 2016 Trends Report highlights how brands can manage this challenge and make membership meaningful for consumers by creating Membership Communities. To do this, brands need to recognise the universal need of the community as well as, through personalisation, what resonates with individual members - their likes and dislikes, what they need and when they need it.
Key highlights from the 2016 Trends Report:
- The Essentials for building Membership Communities
- The difference between "Signing In" and "Signing On"
- "One-Think Decision Making" in the world we live in now
- The universal need for belonging and Corporate Social Responsibilities
- The importance of a brand's corporate culture in the building of successful Membership Community
Adelaide in Australia is getting a brand new Hyatt-branded property in 2023.
A brand new Holiday Inn Express property has just opened in Pattaya Thailand - the Holiday Inn Express Pattaya Central is the city's newest property and it features convenient access to the all the popular spots that Pattaya has to offer at an affordable price point.
If you have been travelling abroad frequently you must already be aware of the fact currency cash exchanges can prove quite expensive and cumbersome. When you exchange your money into foreign currency, you’re committing yourself to carry large amounts of cash overseas which can be risky or simply awkward. In addition to that, if you underspent you are going to go back home with foreign currency and have to bother yourself to exchange it again (and lose even more money on fees). For business traveling, cash is one of the worst solutions there are.
The American Express Singapore Airlines Business Credit Card will enable SMEs to get up to 8.5 HighFlyer points for every S$1 spent – worth up to 8.5% in savings – and 0% interest on instalments over six months on Singapore Airlines flights.
A brand new metal credit card is coming - join the waitlist to get up to 100,000 bonus miles with the launch promotion for the X Card.
You will no longer be able to bring a guest into a Plaza Premium Lounge with your OCBC VOYAGE Card from 15 August 2019.
From now until 30 December 2019, present your IHG Rewards Club membership card (or virtual card on the IHG App) to receive up to 30% savings on your dining bill across all participating hotels located in India, Middle East, Africa, South East Asia, Korea and Australia with or without a stay.
Enjoy unlimited Ruinart Champagne and oysters for two hours every Wednesday (6PM to 10PM) from just S$68++ per person!
Grab is launching a new GrabPay Mastercard which will enable Singapore users to use their GrabPay balance across Southeast Asia.
Racines at the Sofitel Singapore City Centre will be presenting the Culinary Masters Series which will feature a diverse lineup of high profile chefs and home cooks.