5 Insights into Understanding Consumers with IHG's Trends Report (2016)
InterContinental Hotels Group (IHG) has launched an update to its yearly Trends Report and this year, the hotel chain giant has revealed 5 major insights to understanding consumers in The Age of I at the World Economic Forum (WEF) in Davos, Switzerland.
Recognising the growth of social media, IHG understands that there is an increasing demand from consumers to belong to a like-minded community for the purpose of sharing opinions and insights as they connect around their experience of a brand. The IHG’s 2016 Trends Report highlights how brands can manage this challenge and make membership meaningful for consumers by creating Membership Communities. To do this, brands need to recognise the universal need of the community as well as, through personalisation, what resonates with individual members - their likes and dislikes, what they need and when they need it.
Key highlights from the 2016 Trends Report:
- The Essentials for building Membership Communities
- The difference between "Signing In" and "Signing On"
- "One-Think Decision Making" in the world we live in now
- The universal need for belonging and Corporate Social Responsibilities
- The importance of a brand's corporate culture in the building of successful Membership Community
From 15 May 2025, Singapore commuters can tap their American Express cards for MRT and bus rides. No pre-registration, no added fees - just seamless rewards and convenience.
Andaz One Bangkok, the first Andaz hotel in Thailand, is set to open in December 2025 within the One Bangkok development. This design-forward luxury property will feature 244 rooms, local-inspired dining, and rooftop views near Lumphini Park.
In a move that brings together bold design and loyalty-driven rewards, The Standard Hotels are officially joining the World of Hyatt (WOH) programme from May 2025. For loyalists of both brands, this is more than a brand expansion - it's a gateway to full elite recognition, especially for Globalists.
Cathay Pacific has officially reopened The Bridge lounge at Hong Kong International Airport (HKIA) as of 7 May 2025. Fully redesigned with a refined “living room” aesthetic, the 27,000+ sq ft space features new dining concepts like The Nook, upgraded shower suites, and a dedicated First Class section. Perfectly timed ahead of The Wing renovations, this revitalised lounge is once again a must-visit for eligible Cathay Pacific and oneworld travellers transiting through HKG.
Hotel Indigo, part of IHG Hotels & Resorts’ luxury and lifestyle portfolio, has officially opened Hotel Indigo Auckland — the brand’s first property in New Zealand. Located in the heart of Midtown on Albert Street, the 225-room hotel combines historic elements with contemporary design, offering a boutique accommodation experience in Auckland's central business district.
First Mama Shelter property in Southeast Asia to debut on Killiney Road near Somerset MRT - now accepting reservations from 31 July 2025!
World of Hyatt's annual award chart changes take effect on 25 March 2025, impacting the number of points required for free night redemptions at select properties. In the Asia & Pacific region, 12 hotels will move down a category, while 25 will move up, making some redemptions more expensive.
The Park Lane Hong Kong is now part of Marriott’s Autograph Collection, offering free nights from as little as 34,000 Marriott Bonvoy points (less when you stay for five consecutive nights).
There is a new Hyatt Place opening in Bangkok - Hyatt Place Bangkok Sukhumvit 1 (not to be confused with the Hyatt Place Bangkok Sukhumvit near Phrom Phong) - and it has already started to accept stay reservations from 13 January 2025.
The Laurus Singapore will become Marriott’s first Luxury Collection resort in Singapore. Located at Resorts World Sentosa, this all-suite property features 183 spacious suites and refined amenities. It is expected to join the Marriott Bonvoy programme from August 2025 onwards.