InterContinental Hotels Group (IHG) has launched an update to its yearly Trends Report and this year, the hotel chain giant has revealed 5 major insights to understanding consumers in The Age of I at the World Economic Forum (WEF) in Davos, Switzerland.
Recognising the growth of social media, IHG understands that there is an increasing demand from consumers to belong to a like-minded community for the purpose of sharing opinions and insights as they connect around their experience of a brand. The IHG’s 2016 Trends Report highlights how brands can manage this challenge and make membership meaningful for consumers by creating Membership Communities. To do this, brands need to recognise the universal need of the community as well as, through personalisation, what resonates with individual members - their likes and dislikes, what they need and when they need it.
Key highlights from the 2016 Trends Report:
- The Essentials for building Membership Communities
- The difference between "Signing In" and "Signing On"
- "One-Think Decision Making" in the world we live in now
- The universal need for belonging and Corporate Social Responsibilities
- The importance of a brand's corporate culture in the building of successful Membership Community
Discover the best of Thai culture and hospitality with The Siam's new Short Villa Escape Promotion - stay in one of the property's luxurious Courtyard Pool Villa or Riverview Pool Villa and enjoy a range of benefits during your stay.
As you may already know, Mastercard has partnered with the Land Transport Authority (LTA) and TransitLink to launch Mastercard contactless payments on buses and trains. Commuters are currently able to use their credit and debit card (with Mastercard contactless function) to make fare payments - you will not need to top-up your card since transactions will be processed, accumulated and charged to your relevant credit or debit card. From 06 June 2019, Visa cards will also be supported and in case you are wondering, mobile wallets (e.g. Apple Pay) are supported as well.
Boutique hotel brand, Lloyd's Inn, has just announced the official opening of its second property - Lloyd's Inn Bali is located on Jln. Arjuna in Seminyak (just a short 300m stroll to the famous Double Six Beach) and it builds on the success of Lloyd's Inn Singapore. The brand focuses on location (the Lloyd's Inn Bali is located near plenty of eateries and shopping spots) but offers a tranquil immersive experience at the same time.
The birthplace of William Shakespeare is a magnet to visitors from around the world - many of them make the pilgrimage to visit this historic market town and also the marvel at one of the most famous theatres in the world, the Royal Shakespeare Theatre. Today, IHG has announced the opening of the Hotel Indigo - Stratford upon Avon which is set to open in the heart of this historic market town.
The full-service lifestyle brand of Hyatt, Hyatt Centric, is making a debut in Malaysia with the planned opening of Hyatt Centric Kota Kinabalu. Slated to open in 2021, the brand new hotel will be situated in the heart of the city and offer convenient access to the commercial district, shopping malls, restaurants as well as other local attractions.
Planning to head down to the southeastern coast of South Korea in Ulsan Metropolitan City? The Mercure Ambassador Ulsan has recently opened and it is the first internationally-branded hotel to make its debut along Jeongja Beach. Located close to the industrial powerhouse of South Korea, the hotel is a short walking distance to major shopping areas and coastal beaches.
While the rest of Singapore is excited over the brand new KrisFlyer UOB Credit Card (which offers a stunning 3 KrisFlyer miles per dollar on dining and other categories), Grab has announced and introduced four new service tiles to the Grab app to cater to Southeast Asians’ everyday needs. You will notice that some of these tiles are already available on your app but some of the functionalities are only expected to roll out in coming months.
Singapore Airlines and UOB have just announced a brand new credit card which offers an attractive earn rate of 3 KrisFlyer miles per dollar on Singapore Airlines (including SilkAir and Scoot) expenses, online shopping, transport and most importantly, dining. The brand new KrisFlyer UOB Credit Card is now available for application online and you can do it very quickly (takes just a minute!) if you have internet banking set up with UOB.
The Shangri-La Hotel, Singapore will be unveiling the inaugural GastroFest on 05 May 2019 (Sunday) and it will run from 12:30PM to 5:00PM. This one-day only event will bring together an elaborate and thoughtfully-curated line-up of culinary delights and a host of exciting activities.
Earlier this morning, I wrote about the rumours that have been floating around the internet about Mileslife’s suspected shutdown in China - I have managed to get hold of the founder and CEO of Mileslife today and he has confirmed that the China business is not closed.