Singapore Airlines to Offer Pre-ordering of Meals for Premium Economy Class Passengers - First Airline in the World

Singapore Airlines offered Business Class, First Class and Suites passengers the option to get confirmed meal choices (that are not part of Book the Cook) up to 24 hours prior to the flight's scheduled time of departure. Today, the flag carrier airline of Singapore has announced at the World Gourmet Forum that it will be the first airline to enable Premium Economy Class passengers to pre-order main courses from its in-flight menu from anywhere in the airline's global network from 01 May 2019.

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Photo Credit: Singapore Airlines

Under this new initiative, customers may pre-select their meal choices via the airline’s website or mobile app anytime from three weeks before travel up to 24 hours before flight departure. As such, customers not only enjoy a more personalised dining experience but are also ensured of their preferred meal choice from either the in-flight menu or the ‘Book the Cook’ service.

Photo Credit: Singapore Airlines

In another industry first, Singapore Airlines will be enhancing its Child Meal programme to enable parents to pre-order specific meals for their children from three different cuisine categories – Asian, Western and Vegetarian. This will give parents greater visibility and choices over the child meals in advance of travel, rather than discovering what meal will be served only when they are on board. Parents can visit the Airline’s website up to 24 hours before the day of travel to view the dishes planned for their flight and select the one that best suits their child’s preferences. The move comes after an intensive focus group and meal tasting session conducted to gather insights from parents and children to better understand their preferences. The airline will roll out this initiative to all cabin classes from June 2019 for flights departing Singapore, extending progressively to flights departing from overseas destinations from August 2019.

Photo Credit: Singapore Airlines

Focus group sessions and targeted surveys were also conducted for two of the Airline’s other popular special meals – the Indian Vegetarian Meal and Muslim Meal. Feedback received from these sessions enabled the Airline to improve on these meals by reviewing the ingredients and service-ware used. The frequency of menu rotation will also be increased to provide greater variety for customers.