After being won over by Beijing when I visited it back in July, I planned a return visit for November this year and as I was going through the motion to Book the Cook for my flight (find out the differences in Suites/First Class versus Business in terms of BTC options!) from Singapore to Beijing, I noticed that the inflight menu is now being made available for my upcoming flight. While this is not a revolutionary new feature for the aviation industry, Singapore Airlines has been known to keep things like these (amongst other things like the new A380 products) safely guarded.
Since I flew from Singapore to Beijing on Business Class the last time, I have decided to fly Suites once again (after being blown away by my Auckland flights on Suites) for this upcoming trip - more importantly, I felt that it was necessary to at least fly on the old Suites product one last time before the new A380 products are unveiled next week. Upon clicking on the "View Inflight Menu" link, the following menu pops up and since it is a brunch service for my upcoming flight, the food items seem pretty ordinary (always good to BTC!).
Even though Fish Congee does sound like something I would enjoy in the morning, I do decide to drop by The Private Room in Terminal 3 prior to the flight. Therefore, I have decided to opt for the Kyo Kaiseki breakfast once again after savouring it on my flight from Singapore to Auckland in Suites. Armed with curiosity, I decided to check out whether my other flights had the option to "View Inflight Menu" or is this just a Suites thing. Upon further investigation, it appears that my other Business Class flights that are booked for November also had the same option but the Business Class flights in January 2018 do not have it yet - it will probably show up as the date draws nearer.
As I have mentioned, being able to see the inflight menu is not a new aspect in the aviation industry - ANA and JAL for instance do an amazing job at publishing food and drink menus (in a beautiful PDF file) online for all their flights two months ahead. With that being said, it is definitely a much-welcome change for Singapore Airlines since travellers who are booked into a premium cabin class like Business and First Class may choose to either roll the dice with the inflight menu (which we previously had zero visibility over) or with the huge selection of Book the Cook options. I am not too sure if this is possible in Economy Class as well and would appreciate if someone leaves me a message or a comment below so I can update this article accordingly.