SO/ Auckland brings a bold, fashion-forward twist to the city’s hotel scene, offering a vibrant stay right in the heart of Auckland’s CBD. With its comfortable rooms, strong design identity, and convenient location near Britomart and the waterfront, the hotel delivers a solid option for travellers who want to be close to the action. Those with ALL Platinum status or higher will find the added benefits valuable, but for other travellers, it’s worth weighing up the price against the wider hotel options in the city.